Crazy to see my brand finally ended its second year and just started its 3rd year. Never would i have expected to have a crazy 2nd year especially since it was know as our Rebirth year. Why the name? Well after the first year we thought we had to change the brand and the concept of it too. We did really good on our first collection but the second wasn’t what we expected for the first year. We were really disappoint with the outcome. So for the start of the second year we took a bit longer to come up with a dope concept. So we thought about rebranding our logo and starting over like our first year was just a warm up or a pre season year. The start of the second year is the regular season. Hope you guys are into sports and this metaphor makes sense lol I couldn’t be happier for an amazing second year. We have met so many dope people last year and grateful to be apart of a lot of great events.
The first event to start off the 2nd year was a double event actually. It was technically back in December 2015 where we were apart of our first Winter Drive event hosted by Autocon and later that day we hosted our own event at OCD chemicals shops. To me it still feel unreal to be able to host your own event. Even though that was our second event that we have hosted. Winter Drive event by Autocon was simply amazing with beautiful SEMA cars coming out and of course this beautiful carbon fiber Pagani. Shoutout to my boy Josh one of my day ones for rocking with us this whole day because none of our sponsor cars could have made it to this dope event.
The OCD chemical event was for our release for our new collection and it was a good one with some beautiful cars and a beautiful model that was having a good time looking through our Fall and winter collection. Shoutout to my boy Issac for DJing for us once again he killed it!!
The official start of the new year started with a lookbook with our sweater and windbreak with our co-owner projectbeauti josh aka male model aka ugly duckling lol
We next met up with our east coast homie of SGP society aka SGP pornos I’m sure you guys know who they are by now since we have shouted them out a few times. This time they wanted to shoot the beautiful art district next to lil Tokyo and it was a nothing but good vibe throughout the whole time.
Our second event that we were apart of was the Tuner Evo x Ace alloy wheel collab meet, “Spring Gathering”. If you guys still don’t know who tuner evo is they are the premier automotive show for the car industry out in the east coast. To be ask by them official if i wanted my brand to be apart of their first cali show you know i had to say a hell motha f**ken yeah! This event was straight up fire so many dope cars it amazed me it was just a meet and not a show. You know we had to roll in deep with our team to the first tuner evo event and the first booth event of the year.
The man himself Jay rocking our exclusive Triple OG tank top beauti tee haha this never gets old. much love man.
Shoutout to our boy Archie, you should know him by now by all of our blogs. TRUE MVP
Next event is Autocon yes this is their actual event unfortunately we did not have a booth but went to promote our collab tee with our homies over at firm400 and they sure welcomed out team with open arms from the start especially from @kush_candy. Thank you to our homies from firm400 and jdmsport and of course the vixens. 😉
We later hit up LA live to pick up some girl up since Autocon this year was in the convention. We decided to take some shots with out mock up of the shirts. The full shirts will be apart of our spring and summer collection with our Late Night Drive collection.
hahaha just kidding this is my boys girl Jessica. Better watch josh, mike(e60) is about to steal your girl. haha
The 3rd booth event that we were apart of was Spocom. It was a real big deal for us since we were releasing our late night drive collection and it was a great success a lot of people loved the concept and what were bringing to the automotive scene with our personal style. It was crazy how quickly our gear was going and even though it was the summer time everyone wanted our sweater and windbreak. Thats when i found out that our brand was going to be able to create dope gear when people are buying gear thats not meant for that of season. Im personally really grateful on how many people came out to visit us at this event and of course I’m really grateful that majority of our team was able to make it. Crazy to that some of my friends drove about 2 hours just to come and check out the success my brand has been accomplishing with the help of my team. I love everyone for holding it down for me and my brand and such a little time that it has been officially out. Thank you to the beautiful tina for holding it down that day too.
Literally about two weeks later we were off to the east cost to be apart of one of the best automotive events in the country and thats right if you guessed correctly it is Tuner Evolution. It was the company that cohosted Spring Gathering. We got the opportunity to be apart of their 10 year anniversary event and it was an amazing event. I personally have been to this event before and it was crazy and to be apart of this event with my brand is a dream come true since my brand is technically brand new i didn’t expect it to be show casing our new collection across the country at one of the best event in the country celebrating their 10 year anniversary. From beautiful cars, dogs, and of course models this event has it all. I highly recommend you go to one of these events ASAP!!!
I want to thank the beautiful Ms Emkay Vee for being down with the brand since day one. We had her at our booth with her beautiful sister Jessica. It didn’t even feel like it was work. we were having so much fun that it was crazy. I love the east cost, the people out their are very friendly and the atmosphere is totally different to the California lifestyle. I cant wait to go back so i can do more sight seeing.
A week after this great event we had another event to be apart of and it was one of my homies event. You guys might have heard of it, its called “86Fest”. It was a dope event nothing but beautiful Toyotas, Subaru, and Scions. It was also a track event this year and a lot great cars showed up for this dope event. If you guys didn’t read the blog about this event you guys probably don’t know that I’m a such a toyota lover.
Since it was a 86 event we had to get a BRZ and our buddy marquis showed to hold it down with us at this event with his girl who loves our brand so it definitely worked out. I really appreciate you guys for helping us out. thank you very much if you are reading this.
I think about a week or 2 later we had another event. Yeah i know crazy right about 4 events within a months span. Im still in shock that we have been apart of so many events within a year span. Im really grateful for everyone supporting us. The last event was Auto Enthusiast Day. It is one of the biggest free event of the year presented by Nitto tires.
This is our 2nd time being apart of this event and it was definitely a good one since we learned a lot from our first time being apart of this event. This time our boy Big Abe wanted to be apart of our booth so of course we had to say Hell yeah. Of course it doesn’t hurt that he always brings all of the beautiful models with him all the time.
After this dope event we headed out to LA to shoot our Look book that we were slacking on lol We got our male model ready and we started shooting with our boy mike E60 and mark BRZ. After that we headed to Lil Tokyo to finish up our shoot and we had to take some shots at that famous spot where Bryson tiller- Don’t Music video was being filmed.
Next up is our final trip for the year and it has become more of a tradition now with the team to head out to San Francisco for Blox evolution. To be honest i love LA but San Francisco is beautiful and its such a dope area to live but unfortunately it is super expensive. We can’t wait to head back out there with the team to enjoy the event and have some fun exploring the town once again.
I totally forgot that the homie Archie had a booth at this event and he had the beautiful Arley apart of his booth and she was rocking our windbreaker which we specifically made for San Francisco wind. After this event we headed out to pier 39 to eat some chowder and then we decided to take some shots while we were in downtown trying to get back to our hotel.
What a great a year. I want to thank everyone who is supporting this brand and everything that we do from liking our pictures to sharing out content and of course purchasing our gear. We wouldn’t be able to do everything that we are doing without everyones support. I wouldn’t have been able to picture creating a brand and seeing it start its 3rd year aka Y3AR. So we decided to make some shirts to show that are starting the 3 year strong. It has some influences of our new collection called outlaw and i can guarantee that you guys will enjoy it as much as we have so far. Thank you everyone for all of the support and i cant wait to show you guys what this brand can offer and show you guys we are one of the best lifestyle brand in the automotive/street industry. Much love and thank you for this #Y3AR