In October 2014, two of Los Angeles natives, Alex S. and Joshua H. Co-founded and created Project Beauti, a brand that will proclaim the existence of all kinds of Beauti-ful in this world.
We are planning to be the embodiment of the car culture, photography, and all artistic freedoms. Project Beauti wants to create a lifestyle for people to connect with others, so we can together find the Beauti not only within ourselves but also what’s around us.
Since the beginning we have focused on working with photographers, artist, and gear heads to establish an outlet that allows them to express themselves. Simplicity is key! We are a cultural movement. We believe that simplicity is the ultimate sophistication. Project Beauti will continue to define its unique style and its appreciation for all things beautiful.